Creating content for a blog is an important part of an overall digital marketing strategy. It requires a person with experience in writing online because it is different than writing for journalism or print publications. Online content needs to be unique and strategic so that it can attract the right audience online. Blog marketing is made to provide a personal touch to a corporate website. The blog marketing content is often written with a personal point of view and provides an opinion or advice.
Blogging requires a long-term strategy. A blogger needs to be a full-time employee who can dedicate a lot of time to the project. The blog needs to be updated regularly, about once or twice a week to provide new content and keep it fresh. The content also needs to be unique and developed around a strategy of keywords that are part of an Search Engine Optimization (SEO) plan. This can be done to attract people who are searching for your product or service online.
There are many trends in blogging. Some blogs have large followings and have even turned into solid companies such as news media outlets. Some blogs are only for personal use, providing a way to display a portfolio or career experience. These types of blogs do not require a large audience. Some blogs are an outlet for a company to profile specific employees that like to provide their opinion and expertise in an area. For example, a CEO can blog to share his vision of the company to employees and customers alike. There is a variety of reasons why a blog is created, but the content is always unique to the reason for the blog. Its purpose should dictate the content.
Blogs have been around for a long time, ever since the Internet was invented. Before, blogging was not known or taken as a serious form of marketing. However, with new technology, it is easier for anyone to start a blog and it has become more popular. For example, I have a blog about trends in digital marketing. I like to write for fun but also as part of my career. I created it with Blogger. I also like to read blogs for fun on various topics such as traveling, blog marketing content, and technology. They are a great form of education and entertainment. Some of the bloggers I read also write for fun, but some write about the career experience.
My advice is: take blogging seriously. Do not depend on an intern or part-time employee to develop a full blogging campaign. This can do damage to your online presence. Also, consider the design as well as content. Good design is just as important because it looks attractive to users and is easy to navigate. Navigation also is important so that the user can find information easily. Go out and read a blog now so you can learn how they work. You may find that it is easier than you expected.