Marketers worth their salt have heard of the common phrase, “content is king”. This mantra is important for both small and large businesses, as content is one the most critical aspects of a business’s marketing campaign. Blogging is a relatively quick and easy way to provide your business with a variety of benefits.
In addition to informing your readers and audience of useful content, blogs can also quickly spread brand awareness and provide a forum for dialogue and interaction. Therefore, many companies rely on blogs to inform customers as well as establishing themselves as an authority in their field.
Tips for Beginning a Business Blog
Companies may find it difficult to justify the work and time it takes to starting a blog. However, blogs can have both short-term and long-term benefits for your business, enough to motivate even the most resistant individuals. For businesses taking their first step into creating a blog, it may be difficult to know where to start. The following tips are useful reminders for small businesses that are starting their own blog:
1. Decide on Content
Before creating a blog, the business should consider what type of content they will produce. A business will most likely write content that is relevant to their industry that will interest their customers. For example, a marketing agency may write about trends and news in social media and Internet marketing. In addition, a business blogger should consider producing niche-specific content, as it will increase the chances of success.
2. Pick a Platform
Once you’ve formulated an idea of what type of content you’ll produce, it’s time to decide on a platform. Starting a blog does not require extensive technological experience; even the most novice blogger can create a well-designed blog. There are a number of platforms that will provide the infrastructure and an address needed for blogging. Some of the most popular blogging platforms used today include WordPress, Drupal, Blogger.com and Tumblr.
3. Find a Perspective
The most successful blogs usually have a unique perspective, such as providing original stories or fresh news. Therefore, businesses should try to set their blogs apart from others by focusing on compelling content. There are a number of ways to create quality content, whether through informative articles or opinionated views.
4. Set a Schedule
Once the structure of the blog is set up, the next step is to post content. However, writers should first consider their blog post frequency. A blog with multiple posts a day has increased chances of traffic, while a few posts a week can increase the quality of the individual post. If the manpower is lacking, the blog editor can choose to employ guest blogging, which allows qualified writers to post content on your site.
5. Build a Community
A blog is nothing without its audience; the readers that make up the traffic of the blog. Naturally, a blog will lack readers without quality content. However, the business can also employ tactics such as Search Engine Optimization and guest blogging to increase the visitors on the site. With enough time and patience, a company can experience a stream of visitors flowing from their blog to the business.