Blogs have become one of the most powerful tools for growing a business. Blog marketing allows you to reach your target audience on their terms: through social networks and search engine queries. Blog posts allow businesses to provide information that their target market can use. Known also as content marketing, blog marketing for businesses is an excellent way to grow your business.
How can you get started using a blog to grow your business? The process begins by gaining a firm understanding of your target audience. It’s wise to create a comprehensive profile of your target audience. Answer the following questions:
• Where do they go online?
• What are their pain points?
• What are their deep seeded desires?
• What do they wish to learn?
Armed with this information, you’ll know what types of content to start writing. However, before you start blogging, it’s wise to do some keyword research so that you can create search engine optimized content. Google’s Keyword Planner will help you understand what people are searching for, how many people are searching and other relevant statistics.
Next, you’re ready to start brainstorming ideas for blog posts. Armed with your keywords and target audience profile, you’re ready to come up with a list of ideas for blog posts. How can you satisfy your audience’s pain points with your content? How can you create content that people will seek out?
Open a spreadsheet or make a list in a word processor. Write down your ideas as headlines with brief descriptions detailing what the article will be about. Don’t worry about crafting the perfect headline during the brainstorming process – they can be enhanced later. Aim for having five to ten blog post ideas before proceeding to the next step.
An essential aspect of running a blog for a business is ensuring that your website is optimized for conversions. This is an entire field of study in and of itself, but it’s worth mentioning here. If your website is not designed for conversions, even the best content won’t help grow your business. Consider having a call-to-action (CTA) at the end of each blog post that leads to your sales funnel.
When it comes down to writing the actual blog posts, you may either write them yourself or hire a professional writer to create them. If you decide to hire a writer, make sure that they are intimately connected to the needs of your target audience so that they may write to those needs. Avoid paying low-quality writers and low-quality rates. You’re looking to grow your business, so you must invest in quality work. Blog marketing for businesses requires paying top-tier rates.
Once the articles are written, it’s time to publish them. Simply publishing your posts on your blog isn’t enough, however. You’ll need to get the word out about them. Make a list of influencers within your industry and notify them of your blog post. Reach out on social networks, email and even phone calls. Let the world know about your new post and how it can help them.
Continually producing blog posts is essential to growing a business with a blog. Aim to publish two new blog posts every week. Over time, you’ll start showing up in search engine results, you’ll increase conversions and your business will grow.