If you're looking to monetize a blog, there are several ways you can do this. You can implement Google Adsense, find advertising partners to advertise on your site for a fee, implement affiliate products, or create your own products. You can also execute a combination of these strategies.
Google Adsense allows you to let Google place advertisements on your site and you would generate profits from each ad that is clicked on. These ads are generally relevant to the content on your site and you can choose where the ads will be placed. They can be placed at the top of your blog posts, near the bottom, on the side or even at the top of your site.
You can also find people, relative to your niche, that want to place their advertisements on sites to increase their own traffic and profit from placing their ads on your site. Generally you will need a reasonable amount of traffic to entice people to pay you to advertise their business on your site so this strategy is best utilized once you have started to pull in traffic.
Affiliate advertising is another way to monetize a blog. Find products that are related to your niche, sign up with their affiliate program, and bring in a commission for each product sold. You may have heard of Clickbank which is a popular affiliate program, however there are many more businesses out there that have an affiliate program. Look around for the best products and the best commissions. Products can range from physical items to digital items.
Creating your own products is a great way to make money from your blog because you keep all of the profits. This tactic takes a little more time and work so you can implement some of the other strategies to monetize your blog while you work on this. You can create anything you want, from an ebook, to training materials, to software.
While there are a variety of ways to monetize a blog, it can take some time so determine which angle you want to attack it from and work at it. Too many people expect to make big money practically overnight and when they don't, they quit. People who become successful making money from blogs stay focused and work at it. The amount of income you can generate all depends on how much effort you are willing to put in. Once you have done most of the dirty work, you can enjoy a fairly passive income by simply maintaining your blogs with fresh content and traffic.
The more traffic you have, the more of an income you will see so it's important to remember that you can monetize your blog all day but if you don't work on pulling in traffic you may not see much return. Understanding that you need to also work on increasing traffic will make your blog sales much more successful.
Many people create hundreds of blogs and rely primarily on the revenue generated with Google Adwords or affiliate sales. Some people create only a blog or two and focus more on sales of their own products, sometimes in combination with Google Adwords or affiliate sales. It's important to determine which angle you want to take so that you can better prepare and execute a focused strategy.