Starting a blog is easy, but it can also be intimidating. There are so many steps to take before you even write your first post--and then once you get to that point, you have to decide how many times you're going to post each week. Twice? Three times? Every week day? Do you even have the time for that?
Three to five blog posts each week is a lot of work. Once you've come up with your niche, you should have a pretty set idea of what you want to write about, but in order to find and keep readers, you need to make sure that each post is quality work.
A quality blog post isn't something that you will be able to turn around in a quick thirty minutes or an hour. You want to spend a good amount of time on each blog post.
Brainstorm/outline your blog post.
Draw out how you want your blog post to look. Either in your head, or literally with pen and paper. The best kind of blog post has big subheadings that jump out at the reader. It makes your post easy to read. Separate your ideas into different sections and make each section flow.
Do your research.
Although I like to think that I know a thing or two about what I write about, I find that I can always make a blog post better if I look up previously written articles on my topic. It reinforces what I've already written, giving it more credibility, but can also give me a different point of view or new ideas. Obviously you don't want to copy anyone's work, but there's nothing wrong with getting inspiration from similar articles.
Write and rewrite. And rewrite. And rewrite.
Nothing is perfect the first time and you're kidding yourself if you think otherwise. Sit down and write out your post. Then leave it alone for awhile. A couple hours, or maybe even days, later, go back to it. Chances are, you'll find at least one error. Maybe you just worded a sentence strangely or you just found a better way of expressing your idea. Regardless of what you find, you are only making your post better.
A picture is worth a thousand words.
I typically try not to blast a blog post with a flaming cliché, but this one can't be helped. Include photos and make sure that they only complement your writing. Readers can shy away from a perfectly written blog post just because the image is unappealing. It's the age-old book cover judgment. There are many online resources to find quality pictures, so if your photography skills aren't up to par, all hope is not lost.
Create an attention-grabbing headline.
Give your post a catchy headline that makes your reader want to read what you have to say. Most of the time, the title of your post is all a reader sees before deciding to click over to your post. This means that the integrity of your blog post lies in the hands of your headline. Make it a good one.
Writing a quality blog post is what will drive attention to your blog. If you consistently pump out good work, you should have no problem gaining--and keeping--readers.